VIVA PROGRAM
A
NEW WAY OF THINKING ABOUT VITICULTURE
Participation in the VIVA Programme allows producers to be informed about the critical points of their production process, encouraging them to seek alternative solutions to reduce its impact. To this end, VIVA certification can be an essential factor for innovation throughout the value chain, helping to improve efficiency and reduce costs, thereby having a positive impact on the environmental and socio-economic aspects of production and distribution activities and enhancing the value and reputation of the company.
CREDITS: Lorenzo and Raffaele Brunetti
CREDITS: Omar Patti
CREDITS: Omar Patti, Maria Grazia Becherini (voice)
CREDITS: Emilio Suraci (awarded by the critics of MOST – Film & Wine Festival)
POINTS OF VIEW
WINE AND
SUSTAINABILITY
Wine is about culture, tradition, people. Sustainable behavior preserves the land, the community and the characteristics that have made that wine so extraordinary. Raising awareness of sustainability, even if only in specific segments of the value chain, is necessary and drives the entire supply chain, exerting positive pressure for the gradual adoption of sustainable behaviour across the board.
The concept of sustainability is not limited to the environment, but encompasses all aspects of society, including the economy and social issues.
Sustainability for VIVA companies
25 Videos
CREDITS: Emilio Suraci (awarded by the critics of MOST – Film & Wine Festival)
Sustainability clips
24 Videos
