ABOUT US

THE VIVA PROGRAM

"SUSTAINABILITY IN THE ITALIAN WINE SECTOR"

PROMOTED BY

SCIENTIFIC COLLABORATION BY

VIVA is the Ministry of Ecological Transition’s Program that has been promoting the sustainability of the Italian wine sector since 2011. The purpose of the Program is to create a production model that respects the environment and enhances the territory, to protect the quality of Italian wines and provide opportunities on the international market. VIVA represents the public standard for measuring and improving the sustainability performance of viticulture in Italy.

The number of memberships in the program continues to grow, testifying to the well-established recognition of the VIVA Program and the great importance it has for companies, consumers, and all stakeholders in the wine sector with a view to a transition toward increasingly sustainable production and consumption models.

Join the VIVA Program.

To be part of the Program VIVA “Sustainability in the Italian wine sector” the interested company must apply to the Ministry of Ecological Transition to sign a Voluntary Agreement, describing the sustainability path that will be undertaken by the company.

In ten years of operation, VIVA has achieved some important results:

17.876
hectares

of VIVA-certified vineyards

218.831.621
liters

of wine produced by VIVA-certified companies

4.413.258
bottles

bearing VIVA product certification

more than 300
sustainability practitioners

trained in Courses for Sustainability Practitioners in Viticulture

4
Regional programs

using VIVA indicators to measure companies’ sustainability performances

SOSTAIN

Sicilia

VITA

Piemonte

PROiNOS

Veneto

VITICOLTURA SOSTENIBILE

Friuli Venezia Giulia

Meetings and Events
Once again, the VIVA Program will be featured at Vinitaly, which this year reaches its 54th edition, through the experiences of the many companies that have been participating for years in the Program for the measurement and improvement of sustainability performance in the wine supply chain promoted by the Ministry of Ecological Transition. Vinitaly has always been a wonderful opportunity...
VIVA
Meetings and Events
On Saturday, April 2nd, at the Civic Theater in Tortona, scientific leaders of the VIVA program will take part in the 1st conference of the VITA project. The project is an example of the application of the VIVA specification at the level of the Tortona Hills territory. The aim of the VITA project is to support 11 “pilot” wineries in...
VIVA

VIVA TECHNICAL SPECIFICATIONS

A TOOL FOR

MEASURING SUSTAINABILITY

Galileo Galilei said: “measure what is measurable and make measurable what is not”, demonstrating the importance of being able to set parameters for even the most complex concepts and convey information in a synthetic, clear, and standardized way.

Ministry of Ecological Transition and OPERA – Research Center for Sustainable Development in Agriculture of Università Cattolica del Sacro Cuore – have developed four Indicators with the purpose of providing companies with the possibility of having a diagnosis of their sustainability performance, with a 360° approach that includes all the pillars of sustainability: Environmental, Economic, Social and Cultural. The indicators were created also contemplating the climatic and territorial differences of our country and are therefore applicable to all national realities.